Suteja Rao
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Portfolio 2026

5 years building enterprise UX across defence, government, and telecom. Behavioural psychology applied to real product problems.

View Work
Enterprise UXDesign SystemsSC ClearedDefence & Gov
5+Years Experience
100k+Users Impacted
25%Conversion Uplift
Suteja Rao

UX
Designer.

Based in United Kingdom
Selected Work

Case Studies.

01
MoD Resource Management
Sole designer across 4 concurrent defence programmes — establishing UX practice, design systems, and complex data-heavy interfaces.
25% engagement increase
Enterprise UXDefenceDesign Systems
02
MoD Reserve Pay Dashboard
Designed the first tool to give the Army Reserve community full visibility of allocated, planned, actual and forecast days.
First of its kind
Data VisualisationDefenceDashboard
03
Vodafone Agent Efficiency
Redesigned the digital insurance purchase journey for 100k+ agents — reducing cognitive load and improving task completion.
10% conversion uplift
UX StrategyTelecom100k+ Users
04
Glasswin IA Redesign
Full information architecture audit and redesign for an aluminium doors brand — restructured for three distinct user personas.
End-to-end in 1 month
IA AuditE-commerceCRO
Experiments

Experiments &
explorations.

01 — EXPERIMENT
Spotify Onboarding Redesign
What if Spotify let you fall in love before asking you to sign up? A redesign rooted in behavioural psychology.
Behavioural UXOnboardingPsychology
03 — EXPERIMENT
Beyond — NASA Game
Top 50 of 200 entries. A tablet game teaching NASA JPL missions through mini-games — built in one week.
Game UXEducationAdobe Creative Jam
04 — EXPERIMENT
Peer Learning App
A responsive web app for finding study rooms, sharing resources and connecting with fellow learners.
Web AppEducationCommunity UX
Writing

Thoughts on design.

UX PSYCHOLOGY
ROI of Delight
A paintballing birthday party story that unpacks why a single delightful moment can rescue an otherwise bad experience — and what that means for product design.
Jun 20245 min read
Read on Medium →
BEHAVIOURAL UX
Mastering Chronoception
How subjective time perception shapes user experience — and five principles for turning waiting time into something users actually enjoy.
Nov 20245 min read
Read on Medium →
CAREER
Does a UX Design Bootcamp Work?
A personal account of transitioning into UX — self-study vs bootcamp, what actually works, and what I wish someone had told me at the crossroads.
Feb 20246 min read
Read on Medium →
How I Work

Process.

01
Discover
Stakeholder interviews, user research, heuristic audits. Understanding the real problem before touching any design tool.
02
Define
Synthesise findings into clear problem statements, behavioural insights, and measurable success criteria.
03
Design
Low-fi wireframes to high-fidelity prototypes. Psychology-informed decisions at every step — not just aesthetics.
04
Validate
User testing, A/B testing, stakeholder reviews. Iterate until the solution is proven before handoff.
About

The thinking
behind the work.

Senior UX Designer with a strong track record in complex, high-stakes enterprise environments — from UK Ministry of Defence operational systems to large-scale redesigns at Vodafone.

I bring end-to-end UCD capability: user research, IA audit and restructure, interaction design, workshop facilitation, design systems, and developer-ready prototyping. SC Cleared with eligibility for DV clearance.

Skills & Tools
User ResearchIA Audit & RestructureInteraction DesignVisual DesignJourney MappingWireframing & PrototypingUsability TestingDesign SystemsAccessibility (WCAG 2.2 AA)Workshop FacilitationCRO & A/B TestingAgile DeliveryStakeholder EngagementDeveloper HandoffFigmaHTMLCSS
Experience
Get In Touch

Let's work
together.

Available for freelance projects, contract roles, and consulting engagements. Based in the UK — working globally.